There's a lot that goes into making a website great. 

People’s shopping behavior revolves completely around the online experience.

But what exactly goes into that? Is it great design? Functionality? Conversion points?

It’s all of the above and more. Your website acts as your digital storefront, so it’s critical that you don’t overlook any one aspect of a redesign.

This 10-step guide includes:

  • Where you should be focusing your redesign efforts
  • How to leverage your website to increase conversions 
  • The benefits of redesigning on the HubSpot COS 
  • Examples of real COS websites 

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