As the entire world quickly migrates into the digital realm, the need for targeted, quality marketing is creating exponential job growth. The Digital Marketing Program at Fremont College has been crafted by some of the industry’s leading business and entrepreneurial minds, ensuring that students learn the most vital, practical, technical, and relevant skills that all digital marketing agencies utilize. The goal is for all graduates of the Fremont College Digital Marketing Program to enter the workforce as highly employable marketers with real-world experience, top-notch training, and a wealth of value.
O1 Career Overview
Are Digital Marketers in Demand?
According to the Bureau of Labor Statistics, the number of Digital Marketing jobs is expected to increase 15% through 2022.
How to Become a Digital Marketer
- Many entry-level positions within the digital marketing industry require a college degree.
- Build résumé experience by working with the Fremont Digital Agency while earning your degree.
Important Qualities of a Digital Marketer
Digital Marketers must be able to understand, implement, and perfect PPC, SEO, and data analytics initiatives.
Digital Marketers must be accurate when implementing and analyzing data.
Digital Marketers must be able to read the available data and think outside the box in order to develop the best brand that will most effectively reach the most people.
Digital Marketers must be able to relate with at times difficult clients, process what they want, come up with the best strategy, convey that strategy to the client, and then execute and produce results.
Digital Marketers must be able to craft copy, code websites/landing pages, and implement PPC and SEO.
What Do Digital Marketers Do?
Strategize, create, and test promotable brand content through a variety of digital media channels
- Digital marketers promote products or brands via electronic media
- Monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, and all other information regarding brand building and upkeep
- Utilize the internet, wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels
- Create landing pages, PPC and social media ads, code websites, and create and execute social media campaigns
Where do Digital Marketers Work?
- Marketing Agencies
- Advertising Agencies
- Public Relations Agencies
- Entertainment PR/Marketing
- Sports PR/Marketing
- Business PR/Marketing
- Healthcare PR/Marketing
- Financial PR/Marketing
Career Outlook of Digital Marketing Specialists*
Projected Employment from 2012 to 2022
- Average Annual Salary
Top Paying States
*Source: Bureau of Labor Statistics - Occupational Outlook Handbook, 2014
- California: $79,110
- Washington: $78,580
- Colorado: $77,970
- Delaware: $77,620
- District of Columbia: $74,810
O2 Fremont Difference
Fremont College offers a vertically integrated Digital Marketing degree program that gives students résumé-worthy experience while they earn an Associate's degree. The curriculum was created by professionals currently working in the field who update the content to provide only the most relevant tools, skills, and knowledge needed for a career in digital marketing. Fremont’s digital marketing agency is a fully functioning team with its own clients and projects outside of the college. Students will get the opportunity to work with those clients implementing the processes and utilizing the tools they are learning in class.
Accelerated degree program
Earn a degree in just 15 months and begin working in your field in a little over one year.
Day and evening course schedules to fit your life.
Assistance with career advice and resources to help graduates land a job in digital marketing.
Students receive in-depth training while working with the agency, learning directly under the supervision of the members of the agency.
Students will work with the Fremont Digital Marketing Agency to complete projects for real clients.
Build a portfolio
Students will interact with clients, complete projects for them, and build their résumé with real work experience.
- Developing Your Marketplace
- Digital Marketing Best Practices
- Search Engine Optimization
- Leveraging Social Media
- Content Marketing, PR, Brand Management
- Mobile Marketing
- Landing Page Essentials
- Conversion Optimization
- Email Marketing
- Pay Per Click (PPC) Principles
- Data Analytics
- User Acquisition/Retention Strategy
O3 Admissions and Aid
Fremont takes the stress out of enrolling in college by working with you every step of the way to determine your career goals and help you find a way to pay for school. If you have concerns that you won't be able to afford college, our financial aid team will help you apply for grants and student loans to fund your education. We are committed to making sure that nothing stands in the way of obtaining the career you have always wanted.
Our trained team of admissions representatives will help you understand yourself, visualize your dreams, and map your career. During your informational meeting, we will help you find the associate's degree or bachelor's degree program that best fits your interests. We will also take you on a tour of the school, show you our unique learning methodology, Professional Action Learning (PAL), and discuss how easy it is to apply for financial aid. You will also discover how you can complete your education training in 15 months or less and, most importantly, which job opportunities exist for Fremont College graduates.
There are various options when it comes to paying for school. Grants, loans, education benefits for veterans, and payment plans make college affordable. Our trained financial aid team can help you apply for financial aid and will assist you through the entire process.
View our Gainful Employment Disclosure that contains employment statistics for Fremont College graduates.
O4 Fremont Graduates
Your time at Fremont doesn't end at graduation. Alumni are invited back for workshops, networking mixers, and other events that provide an opportunity for career enhancement. Fremont alumni also receive career planning assistance from our career services team and have access to numerous resources to help them achieve their career goals. In addition, our employer network consists of well-known companies that have been employing our graduates for years. We have numerous graduate success stories to prove that earning a degree at Fremont College is a wise investment in your future.
Meet Our Graduates
Digital Marketing graduates have access to numerous career resources, such as workshops and networking events, and receive career planning assistance.
- Knightsbridge Branding
- Marketshare Inc.
- Enplug Inc.
- Tubefilter inc.
- Magenta Agency
- Be Great Partners
- AARrow Advertising
- Live Nation