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Digital Marketing

As the entire world quickly migrates into the digital realm, the need for targeted, quality marketing is creating exponential job growth. The Digital Marketing Program at Fremont College has been crafted by some of the industry’s leading business and entrepreneurial minds, ensuring that students learn the most vital, practical, technical, and relevant skills that all digital marketing agencies utilize. The goal is for all graduates of the Fremont College Digital Marketing Program to enter the workforce as highly employable marketers with real-world experience, top-notch training, and a wealth of value.

O1 Career Overview

Are Digital Marketers in Demand?

According to the Bureau of Labor Statistics, the number of Digital Marketing jobs is expected to increase 15% through 2022.

Possible Career Options After Fremont Degree

  • SEO Specialist
  • SEM Analyst
  • SEM Manager
  • Social Media Planner
  • Interactive Project Manager
  • Social Media Coordinator
  • Marketing Specialist

How to Become a Digital Marketer

  • Many entry-level positions within the digital marketing industry require a college degree.
  • Build résumé experience by working with the Fremont Digital Agency while earning your degree.

Important Qualities of a Digital Marketer

  • Analytical Skills

    Digital Marketers must be able to understand, implement, and perfect PPC, SEO, and data analytics initiatives.
  • Detail Oriented

    Digital Marketers must be accurate when implementing and analyzing data.
  • Creativity

    Digital Marketers must be able to read the available data and think outside the box in order to develop the best brand that will most effectively reach the most people.
  • Interpersonal Skills

    Digital Marketers must be able to relate with at times difficult clients, process what they want, come up with the best strategy, convey that strategy to the client, and then execute and produce results.
  • Technical Skills

    Digital Marketers must be able to craft copy, code websites/landing pages, and implement PPC and SEO.

What Do Digital Marketers Do?

Strategize, create, and test promotable brand content through a variety of digital media channels

  • Digital marketers promote products or brands via electronic media
  • Monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, and all other information regarding brand building and upkeep
  • Utilize the internet, wireless text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels
  • Create landing pages, PPC and social media ads, code websites, and create and execute social media campaigns

Where do Digital Marketers Work?

  • Marketing Agencies
  • Advertising Agencies
  • Public Relations Agencies
  • Entertainment PR/Marketing
  • Sports PR/Marketing
  • Business PR/Marketing
  • Healthcare PR/Marketing
  • Financial PR/Marketing

Career Outlook of Digital Marketing Specialists*

Projected Employment from 2012 to 2022

2012
229,100
2022
256,592
Average Annual Salary
$61,290

Top Paying States

  1. California: $79,110
  2. Washington: $78,580
  3. Colorado: $77,970
  4. Delaware: $77,620
  5. District of Columbia: $74,810
*Source: Bureau of Labor Statistics - Occupational Outlook Handbook, 2014

O2 Fremont Difference

Fremont College offers a vertically integrated Digital Marketing degree program that gives students résumé-worthy experience while they earn an Associate's degree. The curriculum was created by professionals currently working in the field who update the content to provide only the most relevant tools, skills, and knowledge needed for a career in digital marketing. Fremont’s digital marketing agency is a fully functioning team with its own clients and projects outside of the college. Students will get the opportunity to work with those clients implementing the processes and utilizing the tools they are learning in class.

Essential courses

  • Developing Your Marketplace
  • Digital Marketing Best Practices
  • Search Engine Optimization
  • Leveraging Social Media
  • Content Marketing, PR, Brand Management
  • Mobile Marketing
  • Landing Page Essentials
  • Conversion Optimization
  • Email Marketing
  • Pay Per Click (PPC) Principles
  • Data Analytics
  • User Acquisition/Retention Strategy

O3 Admissions and Aid

Fremont takes the stress out of enrolling in college by working with you every step of the way to determine your career goals and help you find a way to pay for school. If you have concerns that you won't be able to afford college, our financial aid team will help you apply for grants and student loans to fund your education. We are committed to making sure that nothing stands in the way of obtaining the career you have always wanted.

O4 Fremont Graduates

Your time at Fremont doesn't end at graduation. Alumni are invited back for workshops, networking mixers, and other events that provide an opportunity for career enhancement. Fremont alumni also receive career planning assistance from our career services team and have access to numerous resources to help them achieve their career goals. In addition, our employer network consists of well-known companies that have been employing our graduates for years. We have numerous graduate success stories to prove that earning a degree at Fremont College is a wise investment in your future.